Workshop: New frontiers in merchandise
Room 4 | 15:30 – 16:30 | Wednesday 7 March
Hosts: Jeremy Goldsmith, Event Merchandising (UK) & Tom Greenwood-Mears, Endemol Shine UK
With merchandise consistently a key revenue stream for touring artists and events, what began with the humble T shirt is now a sector developing a myriad of products and options, with distribution far beyond the humble show. It’s been a few years since ILMC has dedicated a session to this vital and vibrant sector, so to bring us up to speed, Jeremy Goldsmith and Tom Greenwood-Mears present a hands-on workshop. The 60-minutes will include case studies of the most innovative merch solutions in live music and the broader entertainment market, a look at new bundling options, and the examples of the hottest new products and ideas.