Workshop: Augmented & virtual realities
Room 4 | 10:00 – 11:00 | Thursday
Hosts: Samuel Hefti, Swisscom (CH) & Gareth Deakin, OA Consulting (UK)
With evangelists touting the power of beaming virtual performances directly into homes worldwide, or overlaying new digital layers to a concert goers’ experience, the distinct strands of virtual and augmented reality offer enormous potential. With many VR companies signing up to labels and multinational promoters, and AR beginning to feature in mobile apps, both are being taken increasingly seriously. Separating the fact from the fiction, Gareth and Samuel unravel both technologies to examine the potential for live music, including recent case studies, practical demonstrations and a sneak peak at where it’s all going.