Venue Summit: Sponsorship & branding
Room 4 | 14:00 – 15:00 | Thursday
Hosts: Dom Hodge, FRUKT (UK) & Mark Lambert, The O2 (UK)
The sponsorship market is an evolving entity as brands find ever more sophisticated ways to engage with venues and reach consumers. The final Venue Summit session will set the scene with an overview of the current global sponsorship market, highlighting some of the brand leaders and their activity. The workshop will cover the changing expectations brands have towards the industry, how to best address and communicate their goals, and what activations are engaging consumers most effectively. FRUKT’s Dom Hodge and The O2’s senior director of partnerships, Mark Lambert, will also present case studies of some of the best brand activations in venues internationally, from naming rights to in-house campaigns.