New Technology: Star makers
Host: Steve Machin, .Tickets (UK)
Resident tech guru Steve Machin kicked off the session by explaining this was the tenth year of the new tech panel, with each year generating at least one idea that became huge. Celebrating its tenth anniversary in ILMC’s main meeting room, Machin gave presenters just six minutes each to showcase their products and services, as well as take questions from an inquisitive audience.
Vadzim Tsitou from Kino-mo wowed the audience with the company’s 3D imagery, which works on innovative LED and fan technology to create near HD quality hologram-like images that can be extended in size to several metres. Artist Imogen Heap asked how heavy each unit is, as well as the cost, with Tsitou stating that the product on display weighed just 2.8kg, while price would depend very much on the individual use.
Jake MccGwire from Evopass spoke about his company’s ability to control ticketing inventory beyond primary into the secondary markets. The company has a unique algorithm that regenerates the ticket’s barcode second by second, and allows users to generate additional revenue while gathering data from consumers.
LiveStyled’s Adam Goodyer explained how the company powers the mobile customer experience for some of the world’s biggest venues. “Our goal and our vision is to be the digital platform for the digital world,” he said. LiveStyled so far has 750,000 users. Our goals are to make sure the consumer experience is improving, and they are generating additional revenue streams.”
Paul Adams said that Musicians First has developed an app to make the lives of those working in the live music business easier. He highlighted the company’s ability to help people share information about artists and performers, using the Musicians First app, including artist management and label information, as well as audio, video and other content to showcase their talent. The app allows people to communicate details about their entire roster, while also forwarding information about showcase performances, etc.
Quantum Aviation’s Will Robley spoke about the anti-drone technology used by the company to prevent use of the aircraft at events, against a background of drones now being used to carry weapons or even being used as weapons themselves. “Your event security should consider the threat from above,” he warned.
Sam Taylor from POP told delegates about using Facebook Messenger to make sure content can actually reach fans and customers. “It’s the future of social – everyone has it on their phone and it’s a great way to communicate with people en masse,” he said, citing information such as line-up announcements, alerts during events, and delivering content pre- and post-event.
Chemist Henry Fisher from The Loop revealed that the not-for-profit organisation now has 400 volunteers on its books to provide a number of welfare services at events, including drug testing, both back stage and front of house. Samples submitted by people are tested by the on-site chemists to identify what the drug contains, he said. Between 10-20% of those who submit pills for testing choose to hand over the drugs in their possession, while 40% said they would take less of the substances in their possession. Nine out of ten people admitted they had never spoken to a drug counsellor or specialist before meeting representatives of The Loop.
Vasja Veber from Viberate detailed the blockchain-based platform’s aim to become a conduit between artists and the industry. He told delegates that Viberate is now looking to integrate affiliate systems, such as ticketing companies, into its platform. Machin asked who the company’s target audience is, with Veber responding that the company has twin business models looking at both the industry and consumers through fan clubs.
Artist Imogen Heap showcased the Mycelia for Music creative passport concept to delegates and the data that she, as an artist, would like to see attached to every piece of her music. Machin applauded her achievement in creating the first smart contract to instantly remunerate everyone involved in the writing and recording of a track. Heap said the blockchain-based passport is currently under development, but she plans to go on tour next year, stopping off at 40 music industry conferences globally, where she will be issuing passports to music makers and growing the platform from the ground up.