Live Nation (UK)
Sam joined Live Nation from Global, where he had worked since 2014 as the director of live music. It was at Global where he created the touring and festival division, which included the acquisition of Boardmasters, SW4, Field Day, Festival Number 6, Snowbombing and Kendal Calling.
During his time there, Sam also built a strong touring roster, which included Pet Shop Boys ,The Vamps, Melanie Martinez, Martin Garrix, Regina Spektor, David Gray, and Galantis, all of whom came across to Live Nation when he joined in August 2017.
Prior to this, he was responsible for Live Music at AEG UK.