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Anna Sjölund

Anna Sjölund

Live Nation Sweden

Anna Sjölund is the managing director and head promoter of Live Nation Sweden, running the company’s international department that promotes or books more than 300 concerts with international artists in Sweden and the Nordic region on an annual basis.

Anna joined Thomas Johansson’s EMA Telstar (now Live Nation Sweden) as a production assistant in 2000. Ten years later, her career within the world’s largest concert promoter took her to Prague where until 2013 she served as the company’s vice president operations Central and Eastern Europe.

In 2013, she returned to Sweden to take on the head promoter role she currently holds, and in addition from 2017, she became managing director of Live Nation Sweden, overseeing all of the company’s touring, agency and festivals.