Country Music Association (US)
Sarah has more than 31 years of experience in the television business, including 22 years producing or overseeing Country Music programming. Today she is the chief executive officer of the esteemed Country Music Association, which was formed in 1958 as the first trade group to promote a single genre of music. She has served in this position for 4 years.
Her role at CMA is to collaborate with the CMA Board of Directors to expand the mission and strategic objectives of CMA while being mindful of the unique legacy and spirit of the music industry organization. Trahern also serves as President of the CMA Foundation Board, which supports music education programs for deserving children across the U.S.
She began her cable career at C-SPAN in Washington, D.C. covering politics and public affairs and producing the popular series Booknotes. She moved to Nashville in 1995 to oversee specials and entertainment series for TNN. She joined Great American Country in 2005 with Scripps’ ownership of the network. She was promoted to SVP of programming and in 2010, general manager of the network, where her myriad duties included the strategic direction of the network and oversight of GAC’s programming, marketing, creative, and digital initiatives.
Sarah's many industry honors include Billboard’s 2017 Nashville’s Executive of the Year, Billboard’s Music Top 100 Power Players, as well as the trade magazine’s Top 50 Nashville Power Players. Also, she was recently recognized as one of the Nashville Business Journal’s Most Admired CEOs. In 2011, she was the subject and honoree of the Louise Scruggs Memorial Forum by the Country Music Hall of Fame.
Sarah is an alum of both Leadership Music and Leadership Nashville.
She is a graduate of Georgetown University and has an MBA from the Owen Graduate School of Management at Vanderbilt.