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Holger Jan Schmidt

Holger Jan Schmidt

GO Group (DE)

Holger is the co-initiator and a steering committee member of the pan-european, think-tank GO Group (Green Operations Europe), and is also the go-to man for green issues at Yourope (European Festival Association). 

He is also a board member of Sounds for Nature Foundation in Germany, which focuses on sustainability related and environmental issues at events.

Sounds for Nature released the very first and most-important guidelines for greening events back in 2004, which were fully updated in June 2013.

Holger has highlighted sustainability in the live music industry agenda by promoting Europe's leading conference for sustainability within the event industry, GreenEvents Europe, between 2010 to 2014.

Holger is also one of the initiators of the international Take A Stand initiative and campaign for the live music sector, which was launched in 2017 to create a movement encouraging social cohesion in our society as well as promoting awareness and tolerance.

He spent more than twenty years working for Germany's biggest admission-free festival, Rheinkultur, which attracted a daily audience of 160,000 and was one of the country's leading festivals between 1998 and its last edition in 2011.

Together with his colleagues, Holger implemented Rheinkultur's Green Rocks programme which covered all the event's sustainability and environmental issues. Rheinkultur was considered one of the greenest events in Europe.

Today, Holger is still a strong proponent of festivals and sustainability, as well as the booker for Das Fest, one of Germany's major festivals that attracts 80,000 visitors per day.

Holger holds a diploma in media economics from Rheinische Fachhochschule Cologne and is a lecturer in sustainable festival and event management at the University of Applied Science in both Cologne and Dusseldorf.

He is also an active musician.